Tuesday, July 26, 2016

5 Ways your Brick and Mortar Business can Profit from Pokemon Go


5 ways Your Brick and Mortar Business can profit from  Pokemon  Go

Pokemon Go is the hottest app.  It has been downloaded 21 million times and counting  times since it became available.  People everywhere are getting out their houses and into the business district  to play it.   If you are one of the lucky stores to be a Pokestop or near one you have just hit the jackpot!  Not since the Gold Rush has there been such an opportunity for small businesses.  Hundreds of people are walking past your store or maybe into it.

 EMBRACE IT!

Here are 5 strategies for using Pokemon Go to increase sales:

      1.        Invite players into your store with signs saying things like “This is a Pokestop.  What will you catch today? “ Offer   players 10% off a purchase if they show you the proof they are playing Pokemon Go. 

2.        Set up phone recharging stations in your shop that are only for paying customers. (Pokemon Go uses up a lot of battery power)  While they are charging up their phones they can order something to eat or drink.  Again, offer some kind of discount.  Pokemon Go players are walking all around trying to find the Pokemon so they get thirsty and hungry.

3.        If you don’t sell food or drink, but sell other items you can offer a discount on purchases if the customer shows you they are playing the game.  

4.        Sell Pokemon merchandise.  A new generation is learning about Pokemon and they’re going to want to buy toys, games,  clothes , etc with Pokemon on them.

5.        Some entrepreneurs are offering car services where they drive people around the area to the various Pokestops and Pokegyms for a fee.  You would have to drive 25 – 30 miles an hour and pull over frequently so the customer could get the items or battle at the poke gym but it could be lucrative.

6.       Bonus Idea :  Sell portable phone chargers.  Sales of those are rising rapidly because people want to be able to recharge their phones and keep playing.

Not sure what I’m talking about?  Get the unofficial guide to Pokemon Go  for less than a cup of coffee.  Then start brainstorming how you can make this phenomena work for you! 

Sunday, July 17, 2016

Pokemon GO - The Newest Craze

Pokémon Go is the hottest new App for I-phones and Androids.  Everywhere you go, you see people walking around, staring at there phones. 

"What are they doing?"
 "Playing Pokémon GO!"

The science behind Pokémon Go is pretty cool.  You download the free App on your phone and play a virtual reality version of the Pokémon game.  You walk around in real life, your avatar walks on the screen, and when a Pokemon is near the phone will vibrate to let you know.  Capture the Pokémon using the virtual Pokeball..  You can even take a picture of the Pokémon in your house or on the street with the camera on your phone before you capture it!  Fantastic fun!

It's a great game and gets people and families off their couches and out in the streets walking around, getting exercise, bonding. and discovering things they never knew existed in their town!

I just started playing this week, and even though I live in a small town, there seem to be a lot of Pokestops and Pokegyms in my area.  Some of the landmarks I had never seen before.  Most of the time Pokestops are businesses, landmarks, memorials or water towers. 


Here's a Rattata I "caught" while I was shopping at the grocery store.   He just appeared on my shopping cart!


If you don't know what I'm talking about or you do but can't figure out the game, then get my "Unofficial Guide to Pokemon Go available in my Etsy shop.  For less than the price of a cup of coffee, you can learn all about Pokémon, Pokestops, Pokegyms, Pokecoins, powering up, hatching eggs and much more.  Plus there's even a page of tips and cheats. 

I wanted to learn about this game so I could play with my grandkids but now I have fun playing it even without them!  (Just don't tell them, LOL).

Want to get in on the Fun?  Get My Unofficial Guide to Pokemon Go and impress your kids or grandkids.